A new normal: Personal sacrifice on this scale does not come easily
Whether we like it or not, life around us is changing because of the coronavirus.
We are being asked to make sacrifices and huge changes in our lives and, quite honestly, as Americans we’re far worse at that than probably anyone else on this planet. We feel entitled to consume beyond our means, send our garbage to other nations, guzzle gasoline as we see fit, and live unhealthy lifestyles as if there will never be any consequence.
Years of marketing by some of the most clever minds in the advertising industry have convinced us that we are privileged, that we have no responsibility for protecting this planet’s limited resources and that being a throw-away society is okay because something better always comes along.
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