Beef Products works to shake off ‘pink slime’ label

The meat-processing company that sued ABC News for calling its beef “pink slime” now is producing “100 percent ground beef,” according to the USDA’s labeling board.

Beef Products Inc., based in South Dakota, said the USDA stamp of approval did not result from a reclassification of its former product but from federal recognition of improvements in the company’s processing.

“This is not something that just happened,” said Nick Roth, the company’s director of engineering. “We’ve been working on this for a long time, really since the beginning inception of the company.”

The company for years has separated, cured and freeze-dried leftover beef carvings to create its “lean finely textured beef,” which ABC News described as pink slime in 2012 reports.

Automation, grinding and other technological improvements today allow more of the cow to be processed, resulting in the more accurate “ground beef” label, company officials say.

 

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