Farmers taking a stand against deceptive advertising
Farmers are fighting back to end deceptive food labeling.
Created by dairy farmers and the National Milk Producers Federation, The Peel Back the Label campaign was launched to bring awareness to consumers about misleading advertisements placed on food products, using humor to help spread the message.
Earlier this year, Peel Back the Label worked with Emmy-winning comedic production company, Funny Or Die, to release a video portraying how marketers are constantly confusing consumers with misleading food labels on products, creating a perplexing shopping experience for customers.
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