Flexitarian diet is not a curse for meat

Plant-based protein alternatives will not be the demise of the traditional meat industry. That’s the consensus of a new report from Nielson, which finds that nearly all (98%) meat alternative buyers also purchase meat.

These shoppers are called “flexitarian,” and it’s the latest dietary trend, except it’s far less restrictive than options like keto, alkaline and tapeworm diets.

The Nielson report says flexitarian is “perfect for consumers who are willing to delve heavily into both traditional meat and plant-based alternatives - and they’re ushering in a new area of protein consumption in the process.”

Research data finds only five percent of U.S. households are vegetarian or vegan, compared to 60% of households that agree having the right dietary balance of both plant and animal foods is important. Nielson finds that less than a third (27%) of meat alternative purchasers buy meat alternative products five or more times a year.


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