A linguistic war is taking place over definition of meat
If meat is grown in a lab without slaughtering animals, what should it be called?
That question has yet to be decided by regulators, but for the moment it’s pitting animal rights advocates and others against cattle ranchers in a war of words.
Supporters of the science are embracing “clean meat” to describe meat grown by replicating animal cells. Many in the conventional meat industry are irritated by the term and want to stamp it out before it takes hold.
“It implies that traditional beef is dirty,” says Danielle Beck, director of government affairs for the National Cattlemen’s Beef Association.
The spat shows the power of language as a new industry attempts to reshape eating habits. It’s why the $49.5 billion U.S. beef, poultry, pork and lamb industry is mobilizing to claim ownership of the term “meat.”
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