Nutritionists: plant-based meat’s health halo is a nothingburger

Early this week the nonprofit Center for Consumer Freedom placed a full-page ad in the New York Times showcasing quotes from nutrition and medical professionals on plant-based meat’s healthiness - or lack thereof.

At a time when 76% of Americans think “plantbased” foods are healthy, CCF is pointing to experts who urge caution about fake meat.

Companies that manufacture meat analogues are trying to latch on to clean eating trends by calling their products “plantbased.” In reality, these ultra-processed products, which can have dozens of ingredients, don’t grown on vines - they’re made in factories.


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