Should vegetarian products be allowed meat-related names?

One in four consumers believe vegetarian products should not be allowed to have meatrelated names like sausage or burger, a survey has found.

In a poll regarding the public’s attitude on the naming of meat-free products, consumers that included vegetarians, vegans, pescatarians and meat-eaters were surveyed.

Across all groups, 25% of respondents said manufacturers of vegetarian products should not be permitted to use meatrelated names like sausage, burger or steak.

Vegetarians were the least likely to disapprove of meat-related names, with only 18% supporting a ban. By contrast, 33% of vegans and 26% of meat-eaters said vegetarian products should not be allowed to have meatrelated names.

“It’s no secret that many in the meat industry want to stop what they see as the misrepresentation of vegetarian products,” says Richard Clarke, managing director of Ingredient Communications. “What is perhaps surprising is that so many consumers also seem to support a ban. With interest in plant-based diets increasing, and a backlash from the meat industry under way, it is time for a debate about the way vegetarian and vegan products are presented.”


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