Veggie burgers a ‘trend’ that’s not going away
Those once-trendy first-gen veggie patties have been eclipsed by the newer alt-meat products eagerly lionized on social media. But predictions of the old school’s demise are highly exaggerated.
More than 30 years ago, the first wave of “veggie burgers” came onto the market.
These formulated, processed products were basically extruded patties of soy protein, gums, binders and flavorings, along with various vegetable pieces and parts that were sold as frozen hockey pucks and aimed at that thin slice of the consuming public who’d turned its collective back on animal foods.
At industry conferences and seminars back then, the marketing gurus and self-anointed “futurists” who typically headlined such events predicted that this collection of pricey products would barely make a dent in the ready-to-cook burger category.
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